Making work and life more Human, Creative, Bold, and Unique
Through insight, reflection, community, short courses and coaching.
People are feeling unseen, drained and replaceable
Leaders are feeling stuck between demands and their values
Organisations are chasing performance and efficiency whilst hollowing out the humanity and creativity they need.These are real and widespread issues.They harm:Individuals (burnout, quiet quitting, “I’ve given up on work”)Organisations (wasted talent, failed change, cynicism)Society (less trust, less care, less support and belief)HCBU’s exists to help you reset, take a different path, be all you can be and succeed.
Please book a free Reflection Call to to examine how HCBU can help you, your team, business or organisation thrive and succeed by being Human, Creative, Bold and Unique
We follow a 'Human Path' approach: Insight → Reflection → Learning → Sharing → TransformationOur website sets out our approach and philsophy, provides free content and sets how you can book HCBU insight assessments, courses and coaching. We hope you will also join the HCBU Community.
I created HCBU because I could no longer watch good people, teams and organisations get trapped in an orthodoxy that trusts technology, processes and external consultants more than the individuals and teams doing the work or customers being served. The result is failure and an ever worsening cycle of mistrust.We have all seen what happens when the psychological contract between people and their organisation is honoured – and what happens when it's disregarded or broken.We have also seen how new initiatives, AI and “transformation programmes” are dropped onto people rather than co-created with them and the negative impact that often has.
My belief is simple: when people feel human, creative, bold and unique – when they are genuinely seen and valued – everything changes:For them.
For organisations and businesses.
For customers and clients.
For society as a whole.
HCBU works with individuals, teams, businesses and organisations to make them successful by dealing up the human, creative, bold and unique.We believe people and organisations thrive on:- Energy and belief.
- Passion and engagement.
- Making a difference.
- Working together.Being human, creative, bold, and unique doesn’t just bring personal contentment — it is vital for success and provides competitive advantage.Our approach is grounded in lived experience and values informed by insight, reflection, conversation, sharing, learning and support.
We work with you to restore:- Human connection.
- Meaning and purpose.
- Collaboration.
- Creativity and imagination.
- Boldness and courage.
- Psychological safety.
- Individual and organisational uniqueness.These are not “nice to haves”. They are central to individual fulfilment and to business and organisational success.
My career before HCBU sat at the intersection of:Coaching and reflection – supporting individuals and leaders through honest, often uncomfortable conversations about how work really feels.The psychological contract and engagement – exploring the unspoken expectations on both sides, and how breaches show up as frustration, withdrawal and “quiet quitting”.NLP-informed practice – using ideas from NLP in a grounded, ethical way to notice patterns in language and belief, and to help people find new choices.Organisational strategy and design – looking at how structures, systems and ways of working either release or crush human energy, initiative and creativity.Repeatedly, I saw the same pattern: instead of creating service and product excellence and freeing people to do their best work bold and caring people were squeezed, creativity was seen as a risk, and unthinking conformity rewarded.
At the heart of HCBU is a 5-step path to help individuals, leaders, teams, and organisations move from “something feels off” to “we are changing things in real, human ways”.
HCBU is not somewhere you disappear or something that is dropped on you from above. It is a partnership.We start with how work and life actually feel for you, your team, business or organisation.Together we use the HCBU Path – Insight, Reflection, Learning, Sharing, Transformation – to move from “something feels off” towards clear, human next steps.You can book a free Reflection Call as a road test of HCBU, go deeper by completing a HCBU Profile for yourself, your team or your organisation, learn, share experiences and book structured support.
Step 1. Gain Actionable Insight
Start with 48-Question HCBU Assessment.
Discover where energy, creativity, boldness, and influence are thriving and where there are challenges.Step 2. Supported Reflection
Book a reflection call to explore your results and agree an action plan
A calm, supportive conversation designed to help you make sense of your work and life — and explore options for making them more human, creative, bold, and unique.Step 3. Learning
Access a catalogue of short courses to deepen your understanding of core Human, Creative, Bold, and Unique concepts.
Build the capabilities and confidence needed to make meaningful, lasting change.Step 4. Sharing
Join a growing community where individuals, teams, businesses, and organisations can share, celebrate, and learn from one another.
Change is easier — and more joyful — when we do it together.Step 5. Transformation
Choose a personalised coaching package that supports you in making the changes you need to thrive — and to live and work in ways that are more human, creative, bold, and unique.
Steps 1 and 2: Actionable Insights and Reflection Calls
HCBU Profile – Insight and Reflection in OneThe HCBU Profile brings together Steps 1 and 2 of the Human Path – Insight and Reflection.It is a 48-question deep assessment of how Human, Creative, Bold and Unique things feel for you, your team, business or organisation.You’ll receive:A clear HCBU insights report – highlighting what feels healthy, what feels stuck, and where the biggest opportunities lieA 45-minute reflection Zoom call to explore what the results might be saying about your experience, culture and psychological contractA 45-minute follow-up Zoom call to review your next steps and support you to move into learning, sharing and transformationWe have 3 profile offers:Individual HCBU Profile – £99
For individuals who want a structured, honest view of how work and life feel right now, and a supported conversation about what could change.Small Team / Group Profile – £699 (up to 5 people)
For teams or groups who want to understand their shared experience, compare perspectives and begin a more human, creative, bold and unique way of working together.Organisation / Business Profile – £1,199 (up to 10 people)
For businesses and organisations who want a deeper, multi-voice picture of how things feel across roles or functions, and a clearer sense of where to focus change.You can go straight to an HCBU Profile, or start with a free Reflection Call as a “road test” to see whether this is the right next step for you.
Steps 3-4: Learning and Sharing
Step 3 – Learning:
Short courses to deepen understanding of Human, Creative, Bold, and Unique principles
£19 online / £75 via ZoomStep 4 – Sharing:
Community and shared learning, so you don’t have to do it alone
Membership £12.50 per month
Group Membership £8 per member per Month
(weekly Zoom call, monthly Spirit newsletter, private HCBU Facebook Group, advice and request wall)
Step 5 The Transformation: Supported Change
For individuals, leaders, teams and organisations who want sustained, practical support, HCBU offers focused 90-day journeys.HCBU Supported Change – 90-Days
Individual Journey – £495
For individuals who want to move beyond insight and into real change.
Over up to 12 weeks you’ll have:
6 x 60-minute 1:1 Zoom sessions
Email support between sessions
Support to focus on up to three specific changes you want to make in your work and life
We use your HCBU Profile insights to guide the work and help you apply Human, Creative, Bold and Unique principles to everyday decisions and behaviours.HCBU Team / Leader Journey – 90 Days (up to 5 people) – £1,495
For teams or leadership groups who want to work together in more human, creative, bold and unique ways.
Over 90 days you’ll have:
3 x 90-minute group Zoom sessions (start, mid-point, close)
3 x 45-minute 1:1 coaching sessions for a key leader or sponsor
Email support and light tracking of up to five agreed changesThese journeys are for people and organisations who are ready to act on what have learned and seen – and want a committed, human partner alongside them.
