<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
        xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9
        http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd">

  <!-- Homepage -->
  <url>
    <loc>https://hcbu.org/</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Audience landing pages -->
  <url>
    <loc>https://hcbu.org/employees</loc>
    <lastmod>2025-04-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://hcbu.org/teams</loc>
    <lastmod>2025-04-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://hcbu.org/senior-managers</loc>
    <lastmod>2025-04-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://hcbu.org/owners</loc>
    <lastmod>2025-04-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://hcbu.org/coaches</loc>
    <lastmod>2025-04-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>
  <url>
    <loc>https://hcbu.org/hr-leaders</loc>
    <lastmod>2025-04-25</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.95</priority>
  </url>

  <!-- Survey info -->
  <url>
    <loc>https://hcbu.org/insight-info</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Products -->
  <url>
    <loc>https://hcbu.org/insightsurvey</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://hcbu.org/partner-landing</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://hcbu.org/aitools</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://hcbu.org/training</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://hcbu.org/coaching</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://hcbu.org/licensing</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://hcbu.org/white-label</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://hcbu.org/purchase</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Information / marketing pages -->
  <url>
    <loc>https://hcbu.org/our-approach</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://hcbu.org/marketing-human-path</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://hcbu.org/marketing-platform-value</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://hcbu.org/marketing-saas</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://hcbu.org/marketing-training</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://hcbu.org/marketing-licensing</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Demo / sample -->
  <url>
    <loc>https://hcbu.org/demo</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://hcbu.org/sample-report</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Community -->
  <url>
    <loc>https://hcbu.org/community</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Trust / legal -->
  <url>
    <loc>https://hcbu.org/privacy</loc>
    <lastmod>2025-06-02</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.4</priority>
  </url>

</urlset>
